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Brand Genealogy

Behind every great brand is an even greater backstory

Brand Genealogy

Behind every great brand is an even greater backstory

Brand Genealogy is a platform to document stories of some of the iconic brands that we love today. When you read brand stories, you realise that brands are shaped by so many aspects, from sociological to psychological. You understand the motivations and thought processes of the people who started it, and weathered all the storms.

The aim is simply to inspire people to do better, and learn from these brands.